What we learned watching office managers plan

We sat beside twelve people while they planned real trips. None of them started where we expected.

Elsa NyqvistProduct designer,
Two people planning a trip together on one laptop

Every month the design team spends a day with customers. Last spring we did something slower: we sat beside twelve office managers while they planned a real trip, from the first idea to the last booking.

Nobody starts with dates

We had built the planner around dates and destinations. Every person we watched started with a budget and a headcount, then a feeling, something like “somewhere warm, not too far”. Dates came last.

The spreadsheet next to the planner

Ten of the twelve kept a spreadsheet open beside Vandra. It held the things we did not: who eats what, who shares a room, who needs to leave early. We had treated it as a sign that people did not trust us. It was a list of what we were missing.

What we built

The planner now opens with a budget and a headcount. Guests have their own page for food and room notes, and the spreadsheet is slowly closing. We will sit beside another twelve people this autumn.

Work with Elsa

Design is hiring. Every role shows its salary band and where you can work from.

  • The salary band is on every role
  • Work from Stockholm, Milan or anywhere in Europe
  • Two team trips a year, paid for
  • An answer within two weeks of applying
The Milan office, where engineers work at a long shared table under pendant lamps